Vanity Fair's Golden Investment in Suri Cruise

"The maiden photo-op of Suri Cruise has catapulted Vanity Fair into raptures with the print editions selling like hot cakes. Even the magazine's website received 4,000,000 visits in one day, which is a new record. Whatever Vanity Fair paid for the right to have those exclusive pics was well worth it and more.

The magazine claims that it received 4,000 new subscriptions after the issue, which also featured a 22-page spread of the baby and parents Tom Cruise and Katie Holmes, hit the stands. Newsstands ran out of copies so quickly that distributors were seen rushing vans to replenish them. In New York one stand at the Grand Central railway station alone sold 350 copies within minutes.

But the photo shoot conducted by noted photographer Annie Leibovitz was shrouded in secrecy. Not even the magazine's publicity department was allowed to see it. Security guards were posted at its printing plant and distributor copies were shipped a day later than normal to narrow the time when copies could have been snapped up by rival publications. Editor-in-chief Graydon Carter was behind this master plan, according to Women's Wear Daily."

Source: EARTHtimes


I'm waiting for my copy, dear *grin*